Our Philisophy

Assuming Perfection to be an illusion… We aim for excellence knowing there is always room for improvement. Among plenty we could accentuate on, Below are the Principles that most consistently guide our creativity.

Thought are things: According to Napoleon Hill; “thoughts are things”. We attest to this philosophy first hand as the BO KRISTO brand followed by each design that is brought to life was first conceived with a thought. Allowing this to fuel the creative process; in so many ways has shown us how much we are connected in the way we think, feel and express ourselves…

Intuition is the clearest form of guidance: We view intuition as an echo from the universe… a guide if you will. We embrace this as a call to action or a reminder to trust ourselves, our purpose, our process and the processes of those whom we collaborate with near and far. For without trust, there might as well be nothing else.

Discipline combined with action leads to purpose: The purpose of BO KRISTO is to fill the void in the market for well-made, sophisticated and comfortable clothing that graphically reflects individual personalities and styles in a fun way. This means having to show up to the drawing board every single day, find inspiration wherever it may be and take action. At the very least, being disciplined means to go with the flow. -Either way, we’re showing up everyday.

With kindness and love, boulders are feather weight: Kindness has been an encouraging factor in the journey of this brand. We find it crucial to practice being kind to ourselves and others. Overtime, we develop the tolerance to approach challenging situations with love and open mind.

Freedom is a viral state of mind: Somewhere between independent will, self awareness, conscientiousness and imagination/creativity lies freedom. It can not be contained. It is perhaps the most sought-after ideal of humanity. Frankly without it, We wouldn’t dare to conceive such a radical brand. In that spirit, may it be in areas of freeing ourselves from labels, areas of expression or the freedom to be one’s self; we wish that what we put out on to the world (somehow) contribute to the preservation of human freedom.